Facebook groups are the hottest new trend in Facebook marketing. But why? What can they do that posting to your Facebook page can’t?
That’s what I’m going to show you.
Here’s everything you need to know about why Facebook groups are the new must-haves for your Facebook marketing strategy.
Better Organic Reach
Facebook has been killing business’ organic reach for years. Your posts just aren’t seen by as many people anymore; that’s where Facebook groups come in.
These present a new opportunity to engage with people interested in your industry. You get a new platform to share blogs, link to your website, and share industry tips. For example, if your company sells cosmetics, it’s in your best interest to start a makeup-lovers group where you can connect with people who care about your products.
And Facebook groups are free, people! There’s simply no reason to pass up on organic reach. Even if it’s a little more time put into your marketing strategy, it’s going to pay off when you’ve got a thriving group of potential customers who are taking cues from your brand.
Increased Brand Authority
The key to any good Facebook group is engaging conversation. But who starts that conversation? Most often that falls to the group owner, which in this case will be your business.
When you’re guiding the conversation, people will look to you for new topics about your industry: trends, best practices, etc. And that’s GREAT for your business!
You want people to look to your brand as an authority. It not only means that they’ll trust your brand, but they’ll trust your products/services, too. They’ll be more likely to make purchases from your business, recommend you to friends, etc. It pays to have people trust your brand’s expertise!
Free, Round-the-Clock Advertising
The benefit of groups isn’t just that you can talk to people who join—groups give businesses free advertising.
When someone is in a group, they’ll get suggestions for other groups based on their interests and what groups their friends are participating in. That means that your brand’s group is going to come across newsfeeds all the time without you paying a dime! And since these recommendations are targeted, you’re likely to grow your Facebook group without ever asking people to join.
Your Facebook group can be a great tool for growing your prospect list. Just post an opt-in offering (an ebook, a newsletter, etc.) and ask people to submit their email addresses. You’ll be able to email them all of your offerings and track them as they move through your marketing funnel.
While you could theoretically do this with your regular Facebook updates, experience has shown me that this tactic is much more effective in active Facebook groups. If you’ve got a spot where people are engaging with your brand and having conversations about your industry, then you should absolutely use that to pick up a few new prospects!
Receptive Audience for Offerings
When you post a new product, service, or deal onto your Facebook page, you might be a little disappointed by the lackluster reaction. While your Facebook page is sure to have people in your target demographic, they might not be terribly engaged with your business.
Whereas in a Facebook group, people are commenting on your posts and asking you questions. As a marketer, I can’t imagine a better audience for rolling out an announcement. So when you’ve got something new to show off, your Facebook group will be filled with people who can’t wait to try out this new offer!
Facebook groups have a ton of benefits for your business to take advantage of, but who knows how long they’ll be there? The time to act is now, so roll up your sleeves and start making your business’ Facebook group!
Not sure what the focus of your Facebook group should be? We’ll discuss it during your free consultation with The Go! Agency!