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CEO and Founder, The Go! Agency

Why Bother With LinkedIn? Because Others in Your Industry Are!

Why Bother With LinkedIn? Because Others in Your Industry Are!

If you are on LinkedIn already, you may be familiar with the following information.  But if you are still trying to figure out how LinkedIn is relevant to your company (or just want to know if your marketing is a little off the mark on LinkedIn)….read on.

You may know that LinkedIn is one of the premiere social networking sites for professionals to connect, share, discuss and hobnob with one another.  What you may not know is how many professions and professional categories that LinkedIn currently services.

While you may be in a niche within a niche inside of a niche professional category, chances are that there are many other professionals networking on LinkedIn just like you.

But as always, the proof is in the pudding.  Here is a comprehensive list of all of the professional categories that have vibrant LinkedIn communities.  Scan through and see if you find the one that best describes your organization, and THEN make sure that’s the one you categorize yourself under on LinkedIn.  Without further ado, here is the list:

Legal

Law Practice
Legal Services
Legislative Office
Judiciary
Law Enforcement

Government

Defense And Space
Aviation And Aerospace
Research
Military
Legislative Office
Judiciary
International Affairs
Government Administration
Executive Office
Law Enforcement
Public Safety
Public Policy
Political Organization
Nanotechnology
Think Tanks
Mechanical Or Industrial Engineering
International Trade And Development
Government Relations

Consumer Goods

Cosmetics
Apparel And Fashion
Sporting Goods
Tobacco
Supermarkets
Food Production
Consumer Electronics
Consumer Goods
Furniture
Retail
Electrical And Electronic Manufacturing
Wholesale
Wine And Spirits
Luxury Goods And Jewelry
Packaging And Containers

Arts

Design
Arts And Crafts
Music
Photography
Graphic Design

Organizations And Non-Profit

Environmental Services
Individual And Family Services
Religious Institutions
Civic And Social Organization
Consumer Services
Non-Profit Organization Management
Fundraising
Program Development
Political Organization
Alternative Dispute Resolution
Security And Investigations
Think Tanks
Philanthropy
E-Learning
Renewables And Environment

Recreation, Travel And Entertainment

Sporting Goods
Entertainment
Gambling And Casinos
Leisure And Travel
Hospitality
Restaurants
Sports
Food And Beverages
Motion Pictures And Film
Broadcast Media
Museums And Institutions
Fine Art
Performing Arts
Recreational Facilities And Services
Newspapers
Publishing
Printing
Libraries
Writing And Editing
Computer Games
Music
Health, Wellness And Fitness
Media Production
Wine And Spirits

Corporate Services

Management Consulting
Accounting
Marketing And Advertising
Market Research
Public Relations
Program Development
Staffing And Recruiting
Professional Training
Translation And Localization
Events Services
Logistics And Supply Chain
Outsourcing/Offshoring
Commercial Real Estate
Import And Export
Human Resources
Business Supplies And Equipment

Agriculture

Railroad Manufacture
Farming
Ranching
Dairy
Fishery

Transportation

Leisure And Travel
Hospitality
Package/Freight Delivery
Transportation/Trucking/Railroad
Warehousing
Airlines/Aviation
Maritime
Translation And Localization
Import And Export
International Trade And Development

Manufacturing

Food Production
Consumer Electronics
Consumer Goods
Furniture
Retail
Aviation And Aerospace
Automotive
Chemicals
Machinery
Mining And Metals
Oil And Energy
Shipbuilding
Utilities
Textiles
Paper And Forest Products
Electrical And Electronic Manufacturing
Plastics
Mechanical Or Industrial Engineering
Business Supplies And Equipment
Renewables And Environment
Glass, Ceramics And Concrete
Packaging And Containers
Industrial Automation

Construction

Real Estate
Construction
Building Materials
Architecture And Planning
Civil Engineering
Commercial Real Estate
Glass, Ceramics And Concrete
Industrial Automation

Service Industry

Restaurants
Food And Beverages
Recreational Facilities And Services
Package/Freight Delivery
Individual And Family Services
Events Services
Alternative Dispute Resolution
Security And Investigations
Facilities Services

High Tech

Defense And Space
Computer Hardware
Computer Software
Computer Networking
Internet
Semiconductors
Telecommunications
Biotechnology
Pharmaceuticals
Airlines/Aviation
Information Technology And Services
Venture Capital
Nanotechnology
Computer And Network Security
Wireless

Education

Primary/Secondary
Higher Education
Education Management
Research
E-Learning

Media

Entertainment
Motion Pictures And Film
Broadcast Media
Museums And Institutions
Fine Art
Performing Arts
Marketing And Advertising
Newspapers
Publishing
Printing
Information Services
Libraries
Design
Writing And Editing
Computer Games
Arts And Crafts
Online Publishing
Media Production
Animation
Photography
Graphic Design

Medical And Health Care

Biotechnology
Medical Practice
Hospital And Health Care
Pharmaceuticals
Veterinary
Medical Device
Health, Wellness And Fitness
Alternative Medicine
Mental Health Care

Finance

Banking
Insurance
Financial Services
Real Estate
Investment Banking/Venture
Investment Management
Accounting
Venture Capital
Capital Markets

So, as you can see, there are absolutely TONS of categories represented on this professional networking site.  I’m a firm believer in LinkedIn networking and LinkedIn marketing – so I hope this list will give you that extra push to dive into LinkedIn and either renew your efforts on the site, or if you haven’t already – see what sort of outcomes you can achieve for your own company!

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