Now that you know how important it is to hire a professional writer, what do you actually have them do? I hinted at a lot of writing tasks in my last blog post, but there are definitely some areas you need to have a writer work on more than others.
Based on what I’ve seen with our clients, I’ve got five areas your writer should be working on ASAP. This doesn’t mean you should limit them to just these tasks, but this list is where you’ll want to start having them work on building your brand!
This is number one on my list for one simple reason: You’re not going to draw in any customers or make sales with a bad website. It just isn’t going to happen. If people are reading about your products and finding awkward sentences and typos, you’ll lose the sale every single time.
You’ll want them to write (or re-write) a description of your company, your products/services, and anything else that your site needs. A good strategy is to look at your competitor’s website. You don’t want to copy their formatting or ideas, but this can be a good baseline for figuring out what information your customers are expecting to find on your website.
This is your chance to show the personal side of your business, so don’t waste that opportunity. You want compelling snapshots of your team’s lives, and that usually requires someone with a good bit of writing experience. If your team already wrote their own bios, just have your writer massage them a bit to make them more appealing to potential customers.
If you don’t already have bios up, I’d suggest sending out a questionnaire to your employees and letting your writer use those answers to create entirely new biographies. Then all that’s left to do is get some headshots, post them, and enjoy the new personal appeal that your business has!
If you aren’t rolling out blog content, now is a great time to start! Foremost, it establishes your brand as an authority in your industry. It also gives you something to share on social media that both shows off your business and creates real value for your readers.
As a bonus, blogs are surprisingly great for SEO. Keywords come and go with frequent changes of search engine algorithms, but the thing that consistently improves ranking is thoughtful, relevant content. So if you’re looking to improve your search engine rank, set your writer to work on blog posts!
People focus on having a writer for social media updates, but having someone to write your ad copy is just as important. More than just choosing the right type of ad, you need to have a professional write compelling copy that works toward your business’ goals. Even if you’re sure that your ads are fine, just have your writer take a crack at it to make sure!
Like blogs, ebooks are great ways to establish your business as an authority. They take in-depth looks at issues relevant to your business, so they need to be well-researched enough to bring real value to your readers.
This is also a great way to get leads for your email marketing strategy. Offer your ebook for free and let people download it, provided they give you their email address. This sets you up to keep the conversation going with your audience, and they get quality content at no cost to them!
Get Started Write Away
Now that you know how to get started, don’t be afraid to dive in! Use this list to help you guide your new writer, and you’ll see what a huge difference having a professional writer can make!
Are you still a little lost on how to direct your writer? Schedule your free consultation with The Go! Agency and we’ll talk about it!