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EquiAlt

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Details

Date

27 October 2016

Client

EquiAlt

Categories

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Description

EquiAlt {Equity Alternatives} is an alternative investment firm with core values that focus on creating secure and transparent alternative investments designed for financial professionals and individuals seeking true portfolio diversification.

They understand that there are several strategies and goals in the area of real estate investing. Based on their experience, they offer education and offerings that are truly investment grade. Available products for investors range from totally passive to the traditional active.

The Client Wanted…

The client wanted to increase their reach and visibility as an alternative investment expert through social media networks such as Facebook, LinkedIn, and Twitter.  They also needed a new website to reflect their brand more effectively.  Because they understood the value of content in terms of marketing, they wanted help with creating compelling content to share online.

The Go! Agency Delivered…

In order to help our client reach their online goals, we focused on an aggressive push through Facebook, LinkedIn, and Twitter sites that we created from scratch.  Here are the outcomes of our custom social media marketing campaign:

  • 60+ pieces of original content per month across all platforms
  • Brand consistency from unified visual identity across all platforms
  • Increased audience engagement from active real-time photo and video sharing
  • Drastic increase of Facebook, LinkedIn, and Twitter search rankings
  • 4,800% Facebook network growth
  • 4,100% Twitter network growth
  • 7,500+ LinkedIn connections
  • 750,200+ LinkedIn professionals exposed to client networking in Groups

The client wanted to revolutionize their website completely to a modern and professional aesthetic.  We achieved this goal while making the site easy to navigate to promote engagement.

  • Website design and full implementation
  • Sourced images and design elements
  • Content optimization
  • Complete SEO setup and optimization
  • Social media connectivity
  • Blog and sharing tools

EquitAlt wanted blog content created to promote across their various channels, including social media.

  • 4 on-topic blog posts created per month
  • SEO-focused keywords
  • Blog implementation to website with social media sharing buttons and custom images

Additionally, the CEO wanted help writing and editing a book on his behalf.  Our team created a 150-page book on the topic of his choice, which is available for sale and download.

In order to keep everything aligned with a new sophisticated aesthetic, we updated the company’s logo and email signatures.

  • Eye-catching logo creation
  • Custom email signature creation