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CEO and Founder, The Go! Agency

How Marketers Can Win At Social Media Imagery

How Marketers Can Win At Social Media Imagery
Social media marketers always say “Content is King.” But what content truly holds the crown? When all is said and done, visuals rule over all. Strong imagery can fire up a social media marketing campaign to new heights. But what if a company’s marketers aren’t photographers, graphic designers, or filmmakers? Even worse, what if the industry isn’t visually appealing? Have no fear! Here are solutions that can make any business’ social media profile look brilliant:
  • Slideshows – Video is blowing up on social media! We can thank innovations such as Snapchat, Instagram, and live streaming apps. Even if a business doesn’t have a film crew, it can still reap the rewards of video via animated slideshows. Transitions, music, and graphics could be incorporated to make a spectacular show.
  • Collages – Whether the photos are of happy employees, satisfied customers, or a product showcase, collages allow social media marketers to share several images in one hit. Many programs out there to help with this project, just a quick Google or App Store search will produce results.
  • Stock imagery – Pictures are worth a thousand words, but what if a business’ pictures are saying all the wrong things? Stock photos are familiar, but beneficial solutions to a lack of, or low-quality native visuals. Just a few pictures could assist companies in achieving a professional look in a flash.
  • Photo and graphic editors –  A company needs powerful and unique imagery to stand out on the internet. There’s an expansive catalog of programs that can help marketers make eye-catching content, ranging from free to premium choices. Marketers can create beautiful logos, banners, flyers and more for their social media marketing.

In any form, marketing requires creativity for successful brand promotion. Social media gurus understand that their field of expertise is no exception. Companies have the opportunity to make even the blandest and mundane of companies look spectacular on Facebook, Twitter, Instagram, and more!

What other ways do you incorporate imagery and visuals in your social media? Comment below!

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