A lot of people use the new year as an opportunity to get into some good habits — and that’s great! The only problem is that less than half of those resolutions actually happen. So while I’d like to say that you should set these kinds of resolutions for your business, the truth is that you should only bother if you can actually commit to them.
But let’s not get ahead of ourselves. I’m going to show you some of the best new year’s resolutions for your business, then I’ll explain what you can do to stick to them. Keep reading if you’re dedicated to improving your business in 2020!
1. Revamp Your Marketing Strategy
Like anything else, marketing strategies have an expiration date. Don’t carry the same marketing strategy into 2020! Use January to craft a well-thought-out strategy, then implement it throughout the year!
2. Stay Active on Social Media
The number one mistake I see businesses make is not engaging with their social media audience. No amount of strategy or planning will be worth much if you’re not talking with your audience on a regular basis.
3. Delegate Work
At some point, you have to accept that you can’t be responsible for everything. Take a step back! If you have your hands full, assign tasks to people who are qualified to handle them. Why stress yourself out when you could just have an expert handle the task?
Sticking to Your Resolutions
Once you’ve set a goal, you need to make sure it lasts longer than the first couple weeks of January. The only way you’re going to keep up with your goal is if you have steps in place to make it happen!
Don’t let things get away from you! It’s easy to lose track of your goals when you’re not thinking of them, so the solution is to have set intervals where you check on your progress.
Let’s say my new year’s resolution for my business was to post twice as often on social media. If I’m checking that goal every week, I’m much more likely to stick to it because it’s always on my mind. Without that schedule, I could forget about that goal until mid April, when I’ll be discouraged by my months of slacking.
With the weekly check-ins, even if I do slip up on a day, I can take note of it and get back on track before it becomes a major issue! The lesson here is that, whatever your goal is, establish these checkpoints to make sure you’re where you need to be.
Have a Reason
This goal is for your business, but what is it doing, specifically? Why is this your goal? When you’ve got an answer, keeping it in the front of your mind will make it so much easier to stay focused once the new year excitement has died down.
For example, maybe my goal is to drive more traffic to my company’s website. If I’m focusing on that, it’s going to be easy for me to become uninterested. After all, tracking numbers every month to find ways to boost website traffic isn’t the most fun thing in the world. But if I contextualize it differently in my head, I can make myself more motivated.
Maybe the reason I set my goal is to increase sales, which would mean better margins in 2020. So then, instead of focusing on my goal of increased web traffic, I might focus on my goal of more profit for my business. I don’t know about you, but as a business owner, profit is a pretty good motivator for me!
In short, remember the reason that you chose your goal. Reminding yourself to make your business better is going to be infinitely easier than convincing yourself to do the same repetitive task over and over!
Work Toward Your Goal
Whatever you decide is the right step for your business, your goal is only worthwhile if you can accomplish it. Don’t be like the majority and set a new year’s resolution that you have no intention of following. Make it count! Let the start of the new year be a turning point for your business, and I’m sure you’ll find even more success in 2020!
Do you want some individualized help with your social media marketing? Just set up a free consultation with The Go! Agency!