I get a lot of questions about Facebook, Instagram, LinkedIn, etc., but everyone seems strangely quiet on YouTube marketing and I can’t figure out why. It’s the second largest search engine, so why wouldn’t you want to put your brand on there for some easy reach and engagement?
My best guess is that people just don’t realize what a massive impact YouTube can have on their social media marketing, so I’m going to fix that! For all of you who need convincing, here’s why YouTube can add a ton of marketing value to your campaigns!
Building Brand Awareness
Contrary to popular belief, it isn’t just funny content that succeeds on YouTube. Your content has to be engaging, but you can see real results with videos that are informational rather than comedic. That means that how-to videos and other informational content are great ways to build your online following!
YouTube first became famous as the home of viral videos. When a video gets millions of views, it’s a safe bet that YouTube is the platform earning it all of that attention. YouTube also integrates well with sites like Facebook and Instagram, so you can post branded videos then easily promote them across platforms. Directing people to your YouTube video is one of the most effective ways to take advantage of YouTube’s massive audience while utilizing your existing social channels!
While you can track video metrics on Facebook and Instagram, YouTube certainly gives you many more options. Where you can normally only view metrics such as likes, comments, etc., YouTube tracks when people stopped watching your videos, which can be invaluable when looking to improve your online content. That isn’t even to mention the specific demographic information, traffic sources, and a lot more!
Since Google bought YouTube in 2006, YouTube has enjoyed a high ranking with Google’s SEO that makes video content on the platform more likely to land on Google’s front page. But this isn’t just about coasting ahead of your competitors—it’s about staying relevant. Projections show that by 2021, 80% of all internet traffic will be video. If you’re not starting now and working out the kinks, you’re going to fall behind!
Saving Marketing Budget
YouTube doesn’t charge a dime to post as many videos as you want—that’s an opportunity worth taking advantage of! Traditional ad campaigns can be costly, but this is a way to get your video content in front of millions without wasting money on boosting your videos. Don’t misunderstand me though. This is not an excuse to treat YouTube like a cheap side project, and the money you save should be going back into increasing your video production quality!
Don’t think that these just sound good in theory, either. Like any marketing venture, YouTube is only worth it if you can see a positive ROI. Good news: 78% of marketers get good ROI from video marketing. And as a marketer, I can confidently say that the other 22% aren’t doing it right!
Give YouTube the Attention It Deserves
I know it’s a popular opinion that YouTube marketing is optional, but the data just doesn’t support that conclusion. It’s time to take a serious look at what your business stands to gain with YouTube marketing. Make a move now, before your competitors beat you to the punch!
You know why YouTube marketing is valuable, but how do you act on that? We’ll discuss it during your free consultation with The Go! Agency!