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Instagram Adds New Shopping Options to Boost Revenue Potential
Instagram first launched its Shopping Tags in Stories to a limited group of business profiles back in June. These tags will now be available in 46 countries, a significant expansion of the option. As the popularity of Instagram Stories continues to rise, the expansion of Shopping Tags at this stage makes a lot of sense. Additionally, this feature could help to form habitual behaviors.
Snapchat Launches New Program Enabling Publishers to Source UGC
Snap has announced that it will debut Curated Our Stories, a new feature that is an extension of the platform’s Our Stories feature. Curated Our Stories will allow publishers to gather user-generated content (UGC) and combine different UGC into stories involving live events, breaking news, etc. Publishers will then be able to share these stories in Snapchat Discover, or embed them on the publisher’s site or app. This feature will include ads, with the revenue split between Snap and the story’s publisher (no revenue will be diverted to the content creators). Besides benefiting from the inherent connection between UGC and user engagement, Curated Our Stories will not include any fees for publishers.
Twitter Will Soon Allow Users to Switch over to a Reverse Chronological Timeline
Hooray! Twitter just announced that it will soon enable users to return to the reverse chronological timeline. On the platform’s official support handle, Twitter stated
Our goal with the timeline is to balance showing you the most recent Tweets with the best Tweets you’re likely to care about, but we don’t always get this balance right. So we’re working on providing you with an easily accessible way to switch between a timeline of Tweets that are most relevant for you and a timeline of the latest Tweets.
This move has been praised by hordes of users–and generated some great PR for the social media giant. The potential effect on user engagement is not yet clear, however.