Are you ready to market your brand on social media? Before you set up your first profile, you need to ask yourself some questions. Social media marketing is more than spreading the word: it’s about connecting to your customers. You must carefully consider your approach We’ve gathered the top twenty questions you need to answer before your brand’s social media debut.
Part I. Your Brand
1. What is the tone of your brand?
2. What products or services are you trying to promote?
3. What products or services form the core of your brand?
Part II. Your Customers
4. Who are your ideal customers?
5. What problems do your ideal customers face?
6. How does your company help solve those problems?
7. Where are your customers geographically?
Part III. Your Social Media Presence
8. What are your ultimate goals for social media?
9. Which social media platforms work best for your company?
10. How can you incorporate compelling content into your brand’s message?
11. What are the most important keywords for your industry?
12. How does your online presence compare to that of your competitors?
13. How much time can you invest into social media?
14. How often should you post during the week? During the day?
15. Which scheduling software is right for you?
Part IV. Your Content
16. When is the best time to post your content?
17. What content do your customers find most appealing?
18. Who are your industry’s top social media and online influencers?
19. What types of original content can you create?
20. What visuals should you incorporate into your content?
Do you have all of the answers? If not, it’s time to get to work!
The Go! Agency team can help you answer these questions and get started with one of the most effective avenues of marketing available today! We are dedicated to spreading your message and have worked with clients from a wide variety of industries, customizing and optimizing hundreds of social media campaigns.