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Category : YouTube

Under the Influence: An Intro to Social Media Influencers

Under the Influence_ An Intro to Social Media Influencers
19Aug

Social media influencers are social media users who reach a wide audience and have established credibility in a given industry or field. The influence of these individuals outweighs that of the average social media user. While social media influencers technically exist on any platform or network, they are predominantly on YouTube and Instagram. A typical social media influencer displays the […]

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How to Track Your YouTube Channel’s Performance

How to Track Your YouTube Channel's Performance
19Jun

YouTube success doesn’t just happen over night. It takes hard work, patience, and you guessed it—keeping track of your analytics! As we discussed in last week’s blog, it’s vital to formulate your SMART goals in order to establish what you want your YouTube marketing strategy to do for you. Now that you’ve filmed a few […]

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How to Get Started With YouTube Marketing

How to Get Started With YouTube Marketing
10Jun

I’ve already talked a lot about why YouTube marketing is worth the investment, so now I want to explain how you can get started on the platform. I know it can be intimidating to transition to video marketing, but remember that this is a step your local business NEEDS to take! With that said, let’s […]

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The Power of YouTube Advertising

The Power of YouTube Advertising
5Jun

Does your advertising routine feel a little stale? I find that clients who are only advertising on one platform tend to get pretty sub-par results. Sure, advertising anywhere is much better than no advertising, but it’s definitely worth the investment to expand your efforts every now and then. I’ve written a lot on the benefits of […]

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The Hidden Value of YouTube Marketing

The Hidden Value of YouTube Marketing
3Jun

I get a lot of questions about Facebook, Instagram, LinkedIn, etc., but everyone seems strangely quiet on YouTube marketing and I can’t figure out why. It’s the second largest search engine, so why wouldn’t you want to put your brand on there for some easy reach and engagement? My best guess is that people just don’t […]

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Incorporating Influencers: 5 Ideas for Your SMM Strategy

Go! Blog Image Templates (900x350)
2Jul

Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]

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