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Category : Twitter

The 10 Traits The Best Social Media Marketing Campaigns Have

The 10 Traits The Best Social Media marketing campaigns have
22Jan

Do you want to have more engagement online? Do you want your follower count to double or triple? So does everyone else. The truth is, some marketers are able to tackle the world of social media a little better than others. Why is this? They’ve taken the time to perfect their strategy. The good news? […]

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Online Marketing: Social Media AND Websites Working Together

online marketing
19Jan

Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]

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How Should A Business Use Hashtags?

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18Jan

An essential element of social media marketing is to spread your content as far as possible. To achieve this goal, we have hashtags as a handy tool. We’re firm believers of hashtags, as we’ve seen them significantly improve a content’s reach. That being said, these little guys need to be used in the right away. […]

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Does Your Business Use Evergreen Content On Social Media?

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17Jan

Why do we like the news? Because we have a need to stay informed about what’s happening in the world. Why do we like books? Because we like timeless information and narration. This alone shows that you need content that is both time-sensitive and “evergreen” for your social media marketing. Does your company’s page have […]

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5 Ways You’re Failing To Communicate With Customers On Social Media

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16Jan

Does it seem like you’re speaking a different language than your customers? You actually might be! Now, I’m not saying you accidentally wrote your Facebook updates in Japanese, but perhaps you’re not speaking the way your customers like or understand. Social media, in a nutshell, is about two things – communication and community. Yes, I […]

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8 Ways To Fail On Instagram

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15Jan

Instagram truly has the “underdog” story. At first, it was just a lowly little app predominantly used by kids. Now, it’s one of the most popular social media platforms around and used by businesses, professionals, bloggers, and more. The fact that it was acquired by Facebook may or may not have helped, but from a […]

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5 Ways To Save A Dying Social Media Page

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14Jan

It’s kind of ironic- transparency is one of the best parts about social media, and the most frustrating. When things aren’t working the way they should, the lack of engagement shows up like a red flag. While social media has proven to be the most effective avenue for online brand awareness, there are times when […]

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5 Reasons Why Your Business Needs Twitter

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11Jan

Twitter is like a sports car – no excess baggage, lightning fast, and has the ability to turn heads. It’s become one of the central hubs for social media professionals to promote a consistent and contemporary brand to their target demographic. But does your business need Twitter? You better believe it. Think of Twitter as […]

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The 5 Essential Pieces Of A Perfect Social Media Post

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10Jan

Have you ever assembled a piece of furniture? You know when there’s something missing, don’t you? Whether it’s a leg or knob or slab of wood, it’s pretty obvious when things aren’t as they should be. Social media updates are the same. You need certain aspects integrated into the anatomy of the post to make […]

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Social Media: New First Impressions For Businesses

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9Jan

Ah, the pre-social media days…when someone’s first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn’t know what a place of business looked like until you pulled up to it? You even […]

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