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Category : Twitter

The Best Brands Use This Content. Does Yours?

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11Oct

Think of the various categories of your social media content as gadgets in your “social media utility belt”. Each one is unique but serves the ultimate purpose – brand engagement and increased brand awareness. But to get to those goals, you need to learn which tools work and which don’t. Diversity is absolutely essential for […]

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How Online Marketers Can Hit The Bullseye

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10Oct

It’s easy to miss the mark with social media marketing. Every now and again, your analytics may show low points in which your content just didn’t attract a crowd. Every marketer can appreciate the frustration when their efforts are fruitless. Online marketing, especially social media marketing, gives us a significant advantage to help us hit […]

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The 20 Most Important Social Media Marketing Terms

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9Oct

Like every industry, social media has exclusive terms. Unlike every industry, however, those not in involved should know them as well. That’s one of the things that makes social media different – it’s for everyone. For you to promote your business the right way on Facebook, Twitter, LinkedIn, or other platforms, you should know the […]

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The 20 Questions Your Social Media Marketers Should Be Asking

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8Oct

Did you ever play the game 20 Questions? The goal is to figure out what the person you’re playing against is thinking of. The following 20 questions will help social media marketers learn what their brand’s marketing strategy is. Facebook, Twitter, Instagram, and the other platforms require a well-developed approach, and by asking yourself the […]

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How To Navigate The Chaotic Internet Landscape

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6Oct

There’s a reason my colleagues and myself call the internet the Wild Wild Web. Sure, there are some rules, but there’s quite a bit of anarchy out there. Social media both deters and exacerbates this chaos. Yes, everyone’s comments, spam, ads, and sharing are all contained within the walls of Facebook, Twitter, LinkedIn etc., but […]

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How Can Attorneys Use Social Media?

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5Oct

For some professionals, social media marketing just doesn’t seem like a useful tool. Legal professionals took a bit of time to get on board. After all, it almost seemed unethical to be on Facebook, Twitter, and Instagram. Their whole career is about privacy and confidentiality after all. Well, now a mass majority of lawyers represent […]

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Why Social Media Marketing Is A Two-Way Street

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4Oct

What is the goal of social media marketing? The same as any marketing – brand promotion and awareness- right? On the macro level of things, sure. But when you take a closer look, it’s more about communication. Sales, ROI, and all that jazz comes a bit later. Social media has become the front line between […]

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5 Ways To Write A Stellar Social Media Update

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29Sep

Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]

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How To Make Your Customers Social Media Stars

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27Sep

Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following […]

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