Category : Twitter

Not a Popularity Contest: Social Media Metrics that Matter

25Jul

Business, Facebook, Instagram, Marketing, Social Media, Twitter

Too many novice social media marketers focus on the wrong metrics when measuring the success of their social media campaigns. They regress to 10th grade students at a new school: desperate to be liked, seeking out the quickest way to popularity. Like those high school sophomores, they don’t consider what they really need or want […]

Tips For Social Media Marketing Rookies (Part 2 of 2)

By Christopher Tompkins

Tips For Social Media Marketing Rookies (Part 1 of 2) (1)

27Jun

Business, Instagram, LinkedIn, Local Marketing, Marketing, Social Media, Social networking, Twitter

In our previous blog, we discussed the best practices for social media marketing. We gave tips for marketing your brand via Facebook, YouTube, and Pinterest. Now we’ll cover the the other three major social media platforms for digital marketers. Keep in mind that some rules apply to every platform (e.g., sign up for a business […]

How to Perform a Social Media Audit

By Christopher Tompkins

23May

Business, Facebook, Instagram, LinkedIn, Local Marketing, Marketing, Social Media, Twitter, YouTube

Our previous blog explained the importance of performing regular social media audits. Today we’re sharing the auditing process. This won’t require any advanced software or programs: you just need Google and a spreadsheet. Phase 1: Create a Spreadsheet Start by creating a spreadsheet, using the program of your choice (Google Docs, Excel, Numbers, etc). Use […]

Level Up Your Marketing Strategy With a Social Media Audit

By Christopher Tompkins

21May

Business, Facebook, Instagram, LinkedIn, Local Marketing, Marketing, Social Media, Twitter

What is a social media audit? Don’t let the word “audit” intimidate you. A social media audit is simply an analysis of your social media profiles undertaken to determine what parts of your social media marketing strategy are and are not working. You look at all of your social media accounts and profiles to figure […]

Develop a Social Media Strategy in 7 Simple Steps

By Christopher Tompkins

16May

Business, Content Creation, Facebook, Instagram, LinkedIn, Local Marketing, Marketing, Social Media, Twitter

You’ve finally convinced your company (or yourself) to establish a social media presence, so now what do you do? Here are a few steps you should take to develop a successful social media marketing strategy. 1. Research your audience. When you first devised your marketing strategy, you probably created your ideal customer. By creating this […]

5 Reasons Companies Still Don’t Use Social Media

By Christopher Tompkins

14May

Business, Content Creation, Facebook, Facebook Advertising, Instagram, Marketing, Social Media, Twitter, Video

To be perfectly blunt, there is no excuse for a company to have zero social media presence in 2018. According to the Pew Research Center, 69 percent of adults in the United States use at least one form of social media; 88 percent of adults age eighteen to twenty-four are active on one or more social […]

5 Creative Ways To Share Data On Social Media

By Christopher Tompkins

9May

Blogging, Business, Content Creation, Facebook, Instagram, Marketing, Social Media, Twitter, Video

When my team and I work on our clients’ social media marketing campaigns, we know that balance is a big factor in our success. Whether you’re talking about balancing text and images, promo and news, or curated and original content, everything has to be just right. It’s all part of the job. But one aspect […]

The 4 Ingredients To Cutting-Edge Social Media Content

By Christopher Tompkins

7May

Blogging, Business, Content Creation, Facebook, Instagram, Local Marketing, Marketing, Social Media, Twitter

Creating new content for social media marketing can be a challenge if you’re not a professional. Once you’ve ticked off the obvious topics in your industry, you may find it a bit of a struggle to come up with new ideas. It doesn’t seem to get any easier either. The more you write, the less […]

5 Engagement Tips For Small Businesses

By Christopher Tompkins

2May

advertising, Business, Facebook, Facebook Advertising, Instagram, Local Marketing, Marketing, Social Media, Twitter

Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! There’s a good chance that if you’re […]

5 Big Brand Social Media Secrets For Small Businesses

By Christopher Tompkins

25Apr

Business, Content Creation, Facebook, Instagram, Marketing, Social Media, Social networking, Twitter

Earlier this week we published a blog showcasing five of today’s biggest brands and their unique approaches to social media marketing. We closely looked at how their creativity improved their relationships with their customers in the process. Today, we are going to further dive into how huge brands, ones that we all know and love, […]

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