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Category : Pinterest

Tools of the Trade: Let’s Get Creative!

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6Jun

There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital […]

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Social Media Success Isn’t About Luck, It’s About Expertise

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1Mar

You don’t need a four-leaf clover or a lucky rabbit’s foot to do well on social media. What makes a good social media marketing strategy? Expertise and skill.As social media marketers, we have seen the online landscape shift drastically on a regular basis thanks to new algorithms, rules, regulations, and formulas. You can’t just send […]

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5 Ways Companies Are Using Live Video Right Now

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12Jan

Ok, it’s a new year, and that means new strategies need to be integrated into your marketing plan. Facebook, Twitter, Instagram, and other platforms now feature live video broadcasting capabilities. The social media gods have spoken, and it’s pretty obvious that live video is destined to become an essential cog in the online marketing machine. […]

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Social Media: New First Impressions For Businesses

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9Jan

Ah, the pre-social media days…when someone’s first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn’t know what a place of business looked like until you pulled up to it? You even […]

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The 5 Unspoken Rules of Social Media Marketing

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8Jan

It seems like this social media marketing thing just clicks for some people. Their content is perfect, they connect with the best people, there are “likes” aplenty- you get the idea. For others, however, it takes more time and effort. Some people just can’t seem to grasp some of the most elementary concepts when it […]

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5 Strategies For Sharing Facts On Social Media Marketing

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7Jan

When my team and I work on our clients’ social media marketing campaigns, we know that balance is a big factor in our success. Whether you’re talking about balancing text V.S. images, promos V.S. news, or curated V.S. original content, everything has to be just right. It’s all part of the job. But one aspect that […]

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