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Category : Marketing

Incorporating Influencers: 5 Ideas for Your SMM Strategy

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2Jul

Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]

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Tips For Social Media Marketing Rookies (Part 2 of 2)

Tips For Social Media Marketing Rookies (Part 1 of 2) (1)
27Jun

In our previous blog, we discussed the best practices for social media marketing. We gave tips for marketing your brand via Facebook, YouTube, and Pinterest. Now we’ll cover the the other three major social media platforms for digital marketers.  Keep in mind that some rules apply to every platform (e.g., sign up for a business […]

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Tips For Social Media Marketing Rookies (Part 1 of 2)

Tips For Social Media Marketing Rookies (Part 1 of 2)
25Jun

No matter how experienced you are with personal social media accounts, business accounts are a different animal. We’re not even talking about social media marketing: most social media platforms have different rules for business accounts. Today we’ll share the best practices for each of the most popular social media networks. General tips: First and foremost, […]

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5 Dos and Don’ts from the Pros: Working With Influencers

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20Jun

Here are a few tips that will help you get the most out of your influencer marketing campaign. These mostly relate to micro-influencers (as they are cheaper and more effective), but they can also be used with macro-influencers. Do Remember that Influencer Marketing is a Collaborative Situation. You are not hiring a social media influencer […]

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Positive Influences: The 3 Types of Social Media Influencers

Positive Influences
18Jun

In our previous blog, we explained the basics of influencer marketing. Now that you know what it is and why you should do it, let’s discuss the kinds of influencers available. We will mostly be referencing Instagram, as that is a very popular platform for influencer marketing. One quick note before we dive in to […]

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Under the Influence: An Intro to Social Media Influencers

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13Jun

Social media influencers are social media users who reach a wide audience and have established credibility in a given industry or field. The influence of these individuals outweighs that of the average social media user. While social media influencers technically exist on any platform or network, they are predominantly on YouTube and Instagram.  A typical […]

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Instagram’s New Algorithm and How It Affects Marketers

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11Jun

Instagram recently announced that it will be changing its feed algorithm. Many people involved in social media marketing, digital marketing, and content marketing have expressed concern regarding this shift. Today we will discuss what is changing and how it matters to your brand–and the future of digital marketing. What exactly is Instagram changing? The powers […]

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Tools of the Trade: Let’s Get Creative!

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6Jun

There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital […]

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The 5 Best Types of Tools for Managing Social Media

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4Jun

As we mentioned in a recent blog, social media marketing requires analysis just like any other marketing campaign. The solution for many businesses and brands is using a social media management tool. But what should you look for when choosing such a program? Here are a few crucial elements to consider. 1. Scheduling Problem: Dana lives […]

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The Ultimate Social Media Questionnaire

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30May

Are you ready to market your brand on social media? Before you set up your first profile, you need to ask yourself some questions. Social media marketing is more than spreading the word: it’s about connecting to your customers. You must carefully consider your approach  We’ve gathered the top twenty questions you need to answer […]

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