Category : Marketing

Positive Influences: The 3 Types of Social Media Influencers

Go! Blog Image Templates (900x350)
18Jun

In our previous blog, we explained the basics of influencer marketing. Now that you know what it is and why you should do it, let’s discuss the kinds of influencers available. We will mostly be referencing Instagram, as that is a very popular platform for influencer marketing. One quick note before we dive in to […]

Read More

Under the Influence: An Intro to Social Media Influencers

Go! Blog Image Templates (900x350) (2)
13Jun

Social media influencers are social media users who reach a wide audience and have established credibility in a given industry or field. The influence of these individuals outweighs that of the average social media user. While social media influencers technically exist on any platform or network, they are predominantly on YouTube and Instagram.  A typical […]

Read More

Instagram’s New Algorithm and How It Affects Marketers

Go! Blog Image Templates (900x350) (1)
11Jun

Instagram recently announced that it will be changing its feed algorithm. Many people involved in social media marketing, digital marketing, and content marketing have expressed concern regarding this shift. Today we will discuss what is changing and how it matters to your brand–and the future of digital marketing. What exactly is Instagram changing? The powers […]

Read More

Tools of the Trade: Let’s Get Creative!

Go! Blog Image Templates (900x350)
6Jun

There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital […]

Read More

The 5 Best Types of Tools for Managing Social Media

Go! Blog Image Templates (900x350) (4)
4Jun

As we mentioned in a recent blog, social media marketing requires analysis just like any other marketing campaign. The solution for many businesses and brands is using a social media management tool. But what should you look for when choosing such a program? Here are a few crucial elements to consider. 1. Scheduling Problem: Dana lives […]

Read More

The Ultimate Social Media Questionnaire

Go! Blog Image Templates (900x350) (1)
30May

Are you ready to market your brand on social media? Before you set up your first profile, you need to ask yourself some questions. Social media marketing is more than spreading the word: it’s about connecting to your customers. You must carefully consider your approach  We’ve gathered the top twenty questions you need to answer […]

Read More

How to Perform a Social Media Audit

Go! Blog Image Templates (900x350)
23May

Our previous blog explained the importance of performing regular social media audits. Today we’re sharing the auditing process. This won’t require any advanced software or programs: you just need Google and a spreadsheet. Phase 1: Create a Spreadsheet Start by creating a spreadsheet, using the program of your choice (Google Docs, Excel, Numbers, etc). Use […]

Read More

Level Up Your Marketing Strategy With a Social Media Audit

Go! Blog Image Templates (900x350)
21May

What is a social media audit? Don’t let the word “audit” intimidate you. A social media audit is simply an analysis of your social media profiles undertaken to determine what parts of your social media marketing strategy are and are not working. You look at all of your social media accounts and profiles to figure […]

Read More

Develop a Social Media Strategy in 7 Simple Steps

Go! Blog Image Templates (900x350)
16May

You’ve finally convinced your company (or yourself) to establish a social media presence, so now what do you do? Here are a few steps you should take to develop a successful social media marketing strategy. 1. Research your audience. When you first devised your marketing strategy, you probably created your ideal customer. By creating this […]

Read More