Category : Marketing

The 5 Social Media Marketing Strategies That Boost Transparency

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27Dec

How has social media marketing changed business? In more ways than you can count. The most significant though, for better or for worse, is that it increased transparency enormously.  If you run a restaurant that offers bland plates and rude service, social media may be a nuisance for you. If you manage an A/C Heating […]

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The Top Holiday Content Marketing Tips You Need To Know

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20Dec

Content marketers love the holiday season. Unlike the lazy days of summer, there is more than enough inspiration to go around for email marketing, social media, blogging, and any other avenue you can think of. There’s just one catch – there are just so much great ideas out there, there’s not enough time to do […]

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6 Social Media Content Ideas That Gets An Audience Talking

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7Dec

“We value your opinion!” We’ve all heard that one before. Sometimes, we just don’t have time to bother with providing feedback to companies. Thankfully, social media allows some convenient and even fun ways for consumers to give their opinion. Check out these ways you can gather tons of info to analyze.  1. Polls. There’s no easier […]

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5 Ways Twitter’s Character Count Upgrade Is Great For Marketers

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14Nov

Right now, the biggest news in the world of social media marketing is that Twitter changed its character count limit from 140 to 280. At one point in time, tweets were only as long as this one sentence (not including media), which is pretty tiny from a marketing standpoint. Now, it is double that. Seems […]

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5 Ways YouTube Can Boost Your Social Media Marketing

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9Nov

2017 showed a significant spike in video usage for social media marketing. It’s no surprise as Facebook, Twitter, Instagram and other platforms have made it easier than ever to make engaging videos and share them to a massive audience. However, the platform that made internet videos a way of life still stands strong as a […]

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The 7 Things Most Businesses Fail To Do On Social Media

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26Oct

Does your business have a social media presence? Chances are, the answer is yes. (Although if the answer is no, we need to talk.) But the real question is, do you have a GOOD social media presence? Once again, you may think the answer is yes. However, most businesses out there have quite a lot […]

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How Creativity Can Boost A Social Media Marketing Strategy

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11Oct

Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign […]

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Why You Can’t Postpone Social Media Marketing Any Longer

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3Oct

Autumn is such a great season. The air gets a tad cooler, football season has kicked off, and of course, pumpkin spice lattes have returned. (If you’re into that!) Yet for marketers, the coming of fall means Q4 is here, and the pressure is on in a big way. You should have spent your summer […]

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Creating A KPI Measurement Plan

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19Sep

It’s time to talk about KPI for your ROI, or key performance indicators for your return on investment. Analysis of these figures are extremely important because it’s what really drives business growth. Since its genesis, social media has rapidly evolved, becoming a landscape which focuses heavily on quality over quantity. This is a proven truth […]

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Starting Your Own Podcast

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30Aug

What Is A Podcast? A podcast is a radio show that is designed to be downloaded and listened to at any time. Unlike radio, a podcast doesn’t have to be listened to live, and instead, a collection of episodes can be listened to in a row or at the listener’s convenience. Since podcasting is primarily […]

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