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Category : Live Video

How Social Media Revolutionizes Marketing: A Back To Basics Guide

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20Nov

Marketing has changed for the better. While our primary goal is still to present our brands and products in the most positive and appealing manner possible, we have completely revolutionized how we connect with our masses. Social media is the primary catalyst for this change. This is not only beneficial to the brand itself, but […]

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Spectacles by Snapchat- What This Means For Marketers

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15Nov

Snap Inc., the umbrella company of Snapchat, has recently placed its video-camera-infused sunglasses simply known as Spectacles into consumer hands in Venice Beach. The unique delivery method, a bright yellow, cyclops-like vending machine, sold out by 8:00am the day they first appeared. People absolutely love the devices and are using them with the hugely popular […]

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A 5-Step Recipe To Awesome Instagram Videos

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12Nov

At one point, Instagram only allowed tiny 15-second videos. Granted, it was still almost triple what Vine allowed, but it was still ridiculously short. Now, we have up to a full minute of time allotted to create a powerful and original message. What are you going to do with all that extra time? A minute […]

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What Marketers Can Learn From Vine’s Failure

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5Nov

In 2013, an odd little app named Vine popped up on the App Store. A few months later, it was bought by social media giant Twitter. That’s when Vine started to explode. Users were able to share 6 second long videos to their friends, and soon it became a medium of its own. Now in […]

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The 5 Essential Steps To Social Media Images

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1Nov

Balance. Not a word that people often associate with social media marketing, but in reality, it’s one of the most important elements of a successful strategy. Just like a meditating monk or a juggler, balance is essential. But what is there to balance? For one thing, the balance of visual tools and text. One cannot […]

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Avoid These 10 Social Media Media Marketing Poisons

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23Oct

  We all know what poison is. In a nutshell, it’s a substance that causes harm to someone or something. Unfortunately, poison isn’t always marked with a giant skull and crossbones, nor is it an oozing green substance from fairy tales. Sometimes, such danger isn’t so obvious. This is especially true for social media marketing […]

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Look Legit with Social Media Marketing

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18Oct

Let’s try an exercise. Open up a new window and go to Facebook or Twitter. Write down a list of 10-15 popular brands. It can be Coca-Cola, Apple, Disney, Chevrolet, GAP, Shell, or even the US Government itself. Now, try and search for them on the platform. You found them, didn’t you? A mass majority […]

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The Best Brands Use This Content. Does Yours?

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11Oct

Think of the various categories of your social media content as gadgets in your “social media utility belt”. Each one is unique but serves the ultimate purpose – brand engagement and increased brand awareness. But to get to those goals, you need to learn which tools work and which don’t. Diversity is absolutely essential for […]

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Is Your Business Ready For Chatbots?

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26Sep

Well, we’re in 2016, and there are no flying cars or robot butlers yet. But, we’re getting there. The concept of chatbots is a big step forward for both technological advancements and social media marketing. There has been a lot of buzz around these talkative programs lately, and the hype is only rising. So, here’s […]

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Can Your Business Rock Social Media Live Video?

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24Sep

Is your company ready for the video revolution? You better not miss this trend. Video, in all its various forms, has changed most Platforms. The most significant form is live streaming. Even our news streams seem to cater to this engaging content. And yes, your company can create a live video experience for your followers […]

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