Category : LinkedIn

The Ultimate Social Media Questionnaire

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30May

Are you ready to market your brand on social media? Before you set up your first profile, you need to ask yourself some questions. Social media marketing is more than spreading the word: it’s about connecting to your customers. You must carefully consider your approach  We’ve gathered the top twenty questions you need to answer […]

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How to Perform a Social Media Audit

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23May

Our previous blog explained the importance of performing regular social media audits. Today we’re sharing the auditing process. This won’t require any advanced software or programs: you just need Google and a spreadsheet. Phase 1: Create a Spreadsheet Start by creating a spreadsheet, using the program of your choice (Google Docs, Excel, Numbers, etc). Use […]

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Level Up Your Marketing Strategy With a Social Media Audit

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21May

What is a social media audit? Don’t let the word “audit” intimidate you. A social media audit is simply an analysis of your social media profiles undertaken to determine what parts of your social media marketing strategy are and are not working. You look at all of your social media accounts and profiles to figure […]

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Develop a Social Media Strategy in 7 Simple Steps

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16May

You’ve finally convinced your company (or yourself) to establish a social media presence, so now what do you do? Here are a few steps you should take to develop a successful social media marketing strategy. 1. Research your audience. When you first devised your marketing strategy, you probably created your ideal customer. By creating this […]

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5 Marketing Habits That Kill SMM Campaigns

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14Feb

We recently talked about what to do if your social media marketing strategy is failing to produce results. We offered plenty of positive, proactive tips to incorporate into your Facebook, Twitter, Instagram, and blogging techniques. Today we’re going to talk about the mistakes you could be making that may be putting a damper on both […]

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Turn That Social Media Silence Into Chatter With These 4 Steps

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12Feb

There are 800 million people on Instagram, nearly one billion on Twitter, and two billion on Facebook. How then is it possible that your awesome content—the writing and visuals you’d spent hours perfecting—got only one or two likes? You thought social media marketing (SMM) was supposed to be a surefire way to generate new leads and build […]

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How Do Brand Giants Market On Social Media Marketing?

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10Jan

Let’s face it – some brands utilize social media marketing better than others. Some companies such as Starbucks, Adidas, and Netflix generate incredible levels of engagement with every post. Is it their pre-existing fame or is their content really that compelling? After studying this phenomenon, it’s definitely a bit of both.  There is such a […]

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The 5 Social Media Marketing Strategies That Boost Transparency

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27Dec

How has social media marketing changed business? In more ways than you can count. The most significant though, for better or for worse, is that it increased transparency enormously.  If you run a restaurant that offers bland plates and rude service, social media may be a nuisance for you. If you manage an A/C Heating […]

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The Top Holiday Content Marketing Tips You Need To Know

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20Dec

Content marketers love the holiday season. Unlike the lazy days of summer, there is more than enough inspiration to go around for email marketing, social media, blogging, and any other avenue you can think of. There’s just one catch – there are just so much great ideas out there, there’s not enough time to do […]

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The 7 Things Most Businesses Fail To Do On Social Media

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26Oct

Does your business have a social media presence? Chances are, the answer is yes. (Although if the answer is no, we need to talk.) But the real question is, do you have a GOOD social media presence? Once again, you may think the answer is yes. However, most businesses out there have quite a lot […]

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