Category : Hootsuite

Good Timing: When Should You Publish On Social Media?

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21Mar

You created an amazing post— the copy and imagery are both awesome. Then, you publish and nothing happens. Not even a single like! Did your perfect piece of content fall flat? Or are there other factors to consider? Very often content is published at the wrong time, and there may not be enough people online […]

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Maybe Your Audience Just Isn’t That Into You (And How to Win Them Back)

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19Mar

Your relationship with your customers is a bit like the dating world. You have to know who you’re trying to find, and who would be interested in you. For many online marketers, however, they strike out more than they create lasting relationships. It’s 2018–a mass majority of small to medium sized businesses have created some […]

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The 5 Social Media Marketing Strategies That Boost Transparency

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27Dec

How has social media marketing changed business? In more ways than you can count. The most significant though, for better or for worse, is that it increased transparency enormously.  If you run a restaurant that offers bland plates and rude service, social media may be a nuisance for you. If you manage an A/C Heating […]

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The 5 Laws of Social Media Marketing Credibility

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15Mar

Social media is a great way for your business to look credible… or a mess if you don’t do it right. We’re dealing with a powerful online force that can spread your word to an untapped market. You should make sure that word makes you look legit. Your online presence has the ability to make […]

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5 Social Media Marketing Lessons For New Marketers

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14Mar

What lessons would you pass on to your younger selves if you could? I was once asked this during an interview and I had to smile as I thought about our past experiences. As social media marketing experts, my team and I have seen both the good and bad on social media. But more importantly, […]

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Why Your Online Marketing Needs To Adapt

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7Mar

It’s 2017 – is your online marketing keeping up with the times? If your business isn’t on social media – then the answer is NO. How can you prevent your company from getting left in the dust? You need to adapt to what today’s customer wants. At one point, all a brand had to do […]

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The First Rule of Social Media Marketing…

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15Feb

Bad news for phone book advertisers and billboard makers – the internet has changed the way we do marketing. At the head of this revolution is social media marketing which has the ability to boost your brand’s online visibility exponentially.Yet like everything else in life, our industry has rules. What is the first rule of […]

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How Customers Can Spread The Love On Social Media

preview-chat-How Customers Can Spread The Love on Social Media
14Feb

Love is in the air! From its inception, social media has been all about connecting with those who are important in your life. For businesses, who is more important than the customers? They are already out there, logging in to Facebook, Twitter, and Instagram on a daily basis. Isn’t it time that you take your […]

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Your Small Business Needs Facebook Social Media Marketing

Your Business Needs Facebook Social Media Marketing
30Jan

If you feel social media is a daunting task and you don’t really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven’t made a Facebook page for your business, do it now! This is a […]

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Social Media: New First Impressions For Businesses

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9Jan

Ah, the pre-social media days…when someone’s first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn’t know what a place of business looked like until you pulled up to it? You even […]

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