Category : Copywriting

Setting The Tone: Writing My Business’s Social Media Bio

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28Mar

We recently published a blog about the general structure of a social media bio for your business. Perhaps you sat down with all those tips handy to write your new bio and still came up blank. No worries! We’ve only begun to skim the surface. To create a spectacular bio, you need to pack a […]

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Writing An Amazing Bio For Social Media Marketing

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26Mar

If you had to sum up what your brand represents in a brief statement, would you be able to do it? You would think that it’s a simple task, but many business owners and marketers alike find themselves fumbling in an attempt to narrow down their mission into just a brief paragraph. When it comes […]

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7 Innovative Tools That Social Media Marketers Love

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24Jan

When you are trying to market your brand on social media and raise awareness, there are good times and bad. Sometimes, it seems like no one is out there, despite there being literally billions of people on these sites. The truth is, the audience is right there. You just need to have the right tools […]

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The 4 Primal Elements of Social Media Copywriting

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17Jan

Back in the day, people felt everything was comprised of four elements- wind, water, earth, and fire. Well, social media copywriting is somewhat similar. Only instead of those archaic elements, we have something new. Social media, in a nutshell, is about two things – communication and community. As such, you’re going to need to know […]

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How Do Brand Giants Market On Social Media Marketing?

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10Jan

Let’s face it – some brands utilize social media marketing better than others. Some companies such as Starbucks, Adidas, and Netflix generate incredible levels of engagement with every post. Is it their pre-existing fame or is their content really that compelling? After studying this phenomenon, it’s definitely a bit of both.  There is such a […]

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The 10 Traits Of The Ultimate Social Media Marketer

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3Jan

What does it take to be a truly effective social media marketer? One that can push a brand like no other and establish an amazing online presence? The truth is, some marketers are able to tackle the world of social media a little better than others. Why is this? They’ve taken the time to perfect […]

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The 5 Social Media Marketing Strategies That Boost Transparency

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27Dec

How has social media marketing changed business? In more ways than you can count. The most significant though, for better or for worse, is that it increased transparency enormously.  If you run a restaurant that offers bland plates and rude service, social media may be a nuisance for you. If you manage an A/C Heating […]

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The Top Holiday Content Marketing Tips You Need To Know

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20Dec

Content marketers love the holiday season. Unlike the lazy days of summer, there is more than enough inspiration to go around for email marketing, social media, blogging, and any other avenue you can think of. There’s just one catch – there are just so much great ideas out there, there’s not enough time to do […]

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6 Social Media Content Ideas That Gets An Audience Talking

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7Dec

“We value your opinion!” We’ve all heard that one before. Sometimes, we just don’t have time to bother with providing feedback to companies. Thankfully, social media allows some convenient and even fun ways for consumers to give their opinion. Check out these ways you can gather tons of info to analyze.  1. Polls. There’s no easier […]

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5 Secrets To Writing Engaging Social Media Posts

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21Nov

Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]

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