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Category : Content Creation

How Customers Can Spread The Love On Social Media

preview-chat-How Customers Can Spread The Love on Social Media
14Feb

Love is in the air! From its inception, social media has been all about connecting with those who are important in your life. For businesses, who is more important than the customers? They are already out there, logging in to Facebook, Twitter, and Instagram on a daily basis. Isn’t it time that you take your […]

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Why Data Is A Social Media Marketer’s Best Friend

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7Feb

Is there something wrong with your company’s social media marketing? You may have spent a ton of time crafting updates and still, no fish are biting. Maybe you just can’t put your finger on what the problem is. It’s time to study your data. Social media analytics may reveal the weak links in your content […]

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What LinkedIn’s New Engagement Insights Means For Marketing

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4Feb

LinkedIn, in partnership with DataSift, is leveraging user data to enhance marketer techniques for consumer engagement in a more personalized way. PYLON for LinkedIn Engagement Insights allows globally positioned marketers access to site user data to improve engagement and ROI on Linkedin. LinkedIn wants marketers to have the ability to learn about potential prospects on […]

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Your Small Business Needs Facebook Social Media Marketing

Your Business Needs Facebook Social Media Marketing
30Jan

If you feel social media is a daunting task and you don’t really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven’t made a Facebook page for your business, do it now! This is a […]

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Are You Guilty Of These Big Blogging Blunders?

Are You Guilt of These Blogging Blunders
29Jan

Does your company have a blog? If not, there’s a hole in your online marketing strategy. Look at your online presence as a multi-layered, but a unified machine. Just like a real machine, there are cogs, gears, engines, and more that all contribute to one working system. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, […]

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A Crash Course In Social Media Copywriting

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24Jan

Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]

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Social Media: New First Impressions For Businesses

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9Jan

Ah, the pre-social media days…when someone’s first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn’t know what a place of business looked like until you pulled up to it? You even […]

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Use Social Media To Project Your Work Culture

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27Dec

Wouldn’t it be nice if your business could take a selfie? Well, it can through your employees. Emphasizing your company’s unique and vibrant office culture through social media is a great way to humanize your business. It appeals to the very core of social media, which is person-to-person communication. Social media marketing is quite a […]

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Try These 5 Engagement Heavy Social Media Updates

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20Dec

When you’re looking back at your social media marketing activity in 2016, you may wonder what you should be looking for. ROI? A huge mass of followers? Well, smart marketers will measure an all-important element: engagement. Which posts rocked? Which flopped? Did a certain subject strike a chord with your audience in a surprising way? […]

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How Sharable Is Your Social Media Content?

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18Dec

 Ok, we have to apologize for something. You CANNOT post funny cat videos on your business page and reap the rewards of people laughing all day. Someday, you’re going to have to add some deeper content. Even though viral videos, movie trailers, and everything pop culture related always strike a chord with audiences, you will […]

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