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Category : Content Creation

Incorporating Influencers: 5 Ideas for Your SMM Strategy

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2Jul

Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]

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5 Dos and Don’ts from the Pros: Working With Influencers

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20Jun

Here are a few tips that will help you get the most out of your influencer marketing campaign. These mostly relate to micro-influencers (as they are cheaper and more effective), but they can also be used with macro-influencers. Do Remember that Influencer Marketing is a Collaborative Situation. You are not hiring a social media influencer […]

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Instagram’s New Algorithm and How It Affects Marketers

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11Jun

Instagram recently announced that it will be changing its feed algorithm. Many people involved in social media marketing, digital marketing, and content marketing have expressed concern regarding this shift. Today we will discuss what is changing and how it matters to your brand–and the future of digital marketing. What exactly is Instagram changing? The powers […]

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Tools of the Trade: Let’s Get Creative!

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6Jun

There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital […]

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The 5 Best Types of Tools for Managing Social Media

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4Jun

As we mentioned in a recent blog, social media marketing requires analysis just like any other marketing campaign. The solution for many businesses and brands is using a social media management tool. But what should you look for when choosing such a program? Here are a few crucial elements to consider. 1. Scheduling Problem: Dana lives […]

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Develop a Social Media Strategy in 7 Simple Steps

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16May

You’ve finally convinced your company (or yourself) to establish a social media presence, so now what do you do? Here are a few steps you should take to develop a successful social media marketing strategy. 1. Research your audience. When you first devised your marketing strategy, you probably created your ideal customer. By creating this […]

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5 Reasons Companies Still Don’t Use Social Media

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14May

To be perfectly blunt, there is no excuse for a company to have zero social media presence in 2018. According to the Pew Research Center, 69 percent of adults in the United States use at least one form of social media; 88 percent of adults age eighteen to twenty-four are active on one or more social […]

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