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Category : Business

YouTube’s Iron Fist: What It Says About Social Media

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4Sep

Ever since people realized that they could say whatever they want on the internet, there have been people trying to figure out rules, restrictions, and ultimately, censoring.  Obviously, once “censor” starts to be thrown around, all content creators’ ears perk up. Many creative individuals, whether they are in a business role or not, have found […]

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Evergreen Content VS Dated Content: What’s The Big Difference?

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3Sep

Did you know that Apple is going to reveal iPhone 7 soon? That may be news at the time of this article’s publication, but in maybe a month or just a few weeks, that sentence will have dated this whole article. In a year, we’ll be getting ready for iPhone 7S, or whatever version Apple […]

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How Marketers Can Win At Social Media Imagery

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1Sep

Social media marketers always say “Content is King.” But what content truly holds the crown? When all is said and done, visuals rule over all. Strong imagery can fire up a social media marketing campaign to new heights. But what if a company’s marketers aren’t photographers, graphic designers, or filmmakers? Even worse, what if the […]

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Is Your Social Media Marketing Falling On Deaf Ears? Focus Your Reach!

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31Aug

Social media marketing is about spreading your word as far and wide as possible, right? What if we told you that your business would actually benefit from a more focused audience? There’s something to be said about quality over quantity in the world of social media marketing. Think about a simple social media post, whether […]

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Social Media Multitasking: Why One Profile Isn’t Enough

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29Aug

In the beginning, there was MySpace. That was consumed by Facebook, which had internet rule for a while. Then rose Twitter, Instagram, Pinterest, Google+, Weibo, LinkedIn, YouTube, Vine, Swarm, Tumblr,  Foursquare, Meerkat, Periscope, Snapchat, Stacks, Stumbleupon, and Reddit. Whew! There are too many platforms to count, and while it’s impossible to successfully manage accounts on […]

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Coming Up Next In The Social Media Marketing World

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25Aug

Social media reflects the wants and needs of the people who use it. Because of that, it’s growth patterns are organic. Trends grow and fade, features are added and taken away. Some of these are very easy to predict while others come as a shock. For the rest of 2016 and early 2017, here’s what […]

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Scandalous Social Media! How To Stay Away From Controversy

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23Aug

There’s no doubt about it – people love gossip, controversy, and scandal. It’s these spicy little tidbits that keep the internet alive and thriving. Whenever a celebrity or politician says something wrong, we eat it up as quickly as possible. While this is entirely true, it could be a road block for social media marketers. […]

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Why Facebook’s Ad Preferences Works In Marketers’ Favor

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21Aug

An advertisement has to be really well made and relevant for the average social media user to pay attention to it. If it looks like spam or is pushing a product we have absolutely no interest in, we ignore it like the plague. Facebook knows this and is giving more power to the consumer by […]

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Emojis – :) or :( ? What A Smile Says About Marketing

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20Aug

A long time ago, someone very clever saw a colon and a parenthesis next to each other, turned their head, and saw a smiley face. That was the beginning of what we now call Emojis. Now, we see these little images on text messages, emails, and social media posts every day. They have fully integrated […]

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