Category : advertising

4 Ways To Add A Human Element To Social Media Marketing

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16Apr

Here’s one of the biggest secrets of the social media marketing world — people like to speak with other people. The human element of our work is what makes it stand out from any other form of content marketing. Brands can connect with customers and build lasting, long-term relationships like never before. But how do […]

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4 Steps To Writing A Professional “Away” Message

Write a Professional "Away" Message
12Apr

Customer service is one of the main reasons why Facebook Messenger has risen above most other messaging apps. With its connection to Facebook itself, users can contact brands on Facebook easier than ever before. But what happens when a customer sends over a message at 5:01p.m. and your team leaves at 5:00? If you have a […]

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3 Steps To Timely Customer Service On Social Media

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9Apr

Sorry 1-800 numbers, social media is the new way to reach out to a brand. There’s no hold music, no dropped calls, no “transferring to another department.” All those infamous customer service pet peeves are fading away thanks to social media marketing. But is your customer service team using this platform right? When a brand […]

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The Most Common Design And Visual Mistakes Social Media Marketers Make

Design Mistakes
4Apr

In our previous blog, we discussed five techniques to incorporate into your social media marketing strategy when you are creating visuals. We promoted these so you can avoid big mistakes that many brands (even major ones) often make. With that in mind, you might be asking about the biggest foul-ups you should avoid. That’s why […]

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The 5 Secrets To Improving Your Social Media Imagery

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2Apr

Let’s say you’re looking at a house online. Sure, knowing the dimensions, numbers of rooms, and statistics are all vital factors to learning about the property. But what you really want is a large album of photos to check out. Even though they were angled and staged by a professional photographer, we prefer to have […]

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The 10 Traits Of The Ultimate Social Media Marketer

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3Jan

What does it take to be a truly effective social media marketer? One that can push a brand like no other and establish an amazing online presence? The truth is, some marketers are able to tackle the world of social media a little better than others. Why is this? They’ve taken the time to perfect […]

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5 Ways YouTube Can Boost Your Social Media Marketing

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9Nov

2017 showed a significant spike in video usage for social media marketing. It’s no surprise as Facebook, Twitter, Instagram and other platforms have made it easier than ever to make engaging videos and share them to a massive audience. However, the platform that made internet videos a way of life still stands strong as a […]

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How Creativity Can Boost A Social Media Marketing Strategy

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11Oct

Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign […]

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