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Author : Dale Griffen

A Decade of Go! Agency Gold

A Decade of Go! Agency Gold
16Sep

Ten years ago, when Christopher and I started The Go! Agency in 2009, online marketing was like the wild west – no real rules, a lot of tumbleweeds, and only a few people striking it rich. Since then, we’ve moved away from the traditional sales and marketing strategy that most of us cut our teeth […]

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Turn That Social Media Silence Into Chatter With These 4 Steps

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12Feb

There are 800 million people on Instagram, nearly one billion on Twitter, and two billion on Facebook. How then is it possible that your awesome content—the writing and visuals you’d spent hours perfecting—got only one or two likes? You thought social media marketing (SMM) was supposed to be a surefire way to generate new leads and build […]

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How Creativity Can Boost A Social Media Marketing Strategy

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11Oct

Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign […]

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Why You Can’t Postpone Social Media Marketing Any Longer

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3Oct

Autumn is such a great season. The air gets a tad cooler, football season has kicked off, and of course, pumpkin spice lattes have returned. (If you’re into that!) Yet for marketers, the coming of fall means Q4 is here, and the pressure is on in a big way. You should have spent your summer […]

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How Can I Keep My Branding Consistent On Social Media?

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7Jun

Branding is such a major facet of marketing and brand recognition. It’s about keeping a consistent and recognizable identity and ensuring the customer that they are getting what they have come to expect from such a great company. So how can social media help with such an important endeavor? The following is five steps to […]

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Incorporating HIPAA into Your Practice’s Social Media Marketing

23Sep

This article has been reprinted with permission from Doctor’s Life Magazine.  To learn more about Doctor’s Life Magazine, please click here. It’s clear that social media is here to stay and that ALL businesses, including healthcare organizations, are currently using and will continue to increase their use of social media to connect with their targeted […]

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What You Need to Ask Before Outsourcing Your Social Media Marketing Campaign

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15Jul

(This blog has been reprinted courtesy of Doctor’s Life Magazine CLICK HERE TO VIEW IT ONLINE). In my last two installments of “Your Social Media Prescription” we discussed “Social Media 101” – getting your online marketing efforts up and running, and “The Cost of Social Media” – showing you the pros and cons, as well […]

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