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Author : Christopher Tompkins

How to Track Your YouTube Channel’s Performance

How to Track Your YouTube Channel's Performance
19Jun

YouTube success doesn’t just happen over night. It takes hard work, patience, and you guessed it—keeping track of your analytics! As we discussed in last week’s blog, it’s vital to formulate your SMART goals in order to establish what you want your YouTube marketing strategy to do for you. Now that you’ve filmed a few […]

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How to Get Started With YouTube Marketing

How to Get Started With YouTube Marketing
10Jun

I’ve already talked a lot about why YouTube marketing is worth the investment, so now I want to explain how you can get started on the platform. I know it can be intimidating to transition to video marketing, but remember that this is a step your local business NEEDS to take! With that said, let’s […]

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The Power of YouTube Advertising

The Power of YouTube Advertising
5Jun

Does your advertising routine feel a little stale? I find that clients who are only advertising on one platform tend to get pretty sub-par results. Sure, advertising anywhere is much better than no advertising, but it’s definitely worth the investment to expand your efforts every now and then. I’ve written a lot on the benefits of […]

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The Hidden Value of YouTube Marketing

The Hidden Value of YouTube Marketing
3Jun

I get a lot of questions about Facebook, Instagram, LinkedIn, etc., but everyone seems strangely quiet on YouTube marketing and I can’t figure out why. It’s the second largest search engine, so why wouldn’t you want to put your brand on there for some easy reach and engagement? My best guess is that people just don’t […]

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4 Ways to Optimize Your Facebook Page

4 Ways to Optimize Your Facebook Page
28May

You wouldn’t believe how often I hear from businesses who want to succeed on Facebook, but have terrible business pages. You wouldn’t wear a t-shirt and jeans to an interview, so why would you expect to earn credibility on Facebook with a half-finished page? The problem is usually that they don’t know where to begin […]

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How to Save Your Failing Facebook Page

How to Save Your Failing Facebook Page
22May

Everyone wants Facebook marketing to work out, but sometimes it just doesn’t. The good news is that Facebook is bigger than ever. The bad news is that means that you probably did something wrong. It’s okay, it happens! I’ve seen a lot of business owners make choices that cause their businesses to fail, so let me show […]

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