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Author : Christopher Tompkins

Giving Back as a National Business

Giving Back as a National Business

‘Tis the season for giving back! As a national business, you’ve got the advantages of a larger budget for the season, but you’ll need to work harder to make your contributions feel unique and personalized. That’s why giving back in meaningful ways is so important for your business! I’m going to walk you through how […]

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Giving Back as a Local Business

Giving Back as a Local Business (1)

It’s great to see companies like Amazon give away $100 million in a period of five years, but that just isn’t possible for smaller, local businesses. And that’s fine! You can still give back to your customers, employees, and community without ten figures in annual profit. You may even have an advantage, since it’s easier […]

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Go!TV Episode 13

GOTV Episode 13 (1)

Thanks for stopping by for another Go!TV episode recap! We’ve got some major social media news for you this week! How to Effectively Spy on Competitors Nobody likes to admit that their competitors can teach them something, but it isn’t a bad thing. Spying on competition lets you learn from their successes as much as […]

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Go!TV Episode 12

GOTV Episode 12

Welcome to this week’s Go!TV episode recap! Who’s ready for the biggest breaking news from all across social media? How to Make Gripping Content Everyone wants to make content that pulls in readers, but not everyone knows how. Technical aspects like marketing strategy and adhering to buyer personas are important, but they can’t replace authenticity. […]

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The Essential Guide to Visuals

The Essential Guide to Visuals (17)

The best piece of content in the world will never get clicked on without a good visual. Of course, this begs the question: What makes for a good social media visual? Well, there are a lot of things that factor into image quality: white space, kerning, and several others. But if you’re not an experienced […]

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Go!TV Episode 11

GOTV Episode 11

Thanks for stopping by for this week’s Go!TV episode recap! We’ve got your source for social media news and trends that you need to know! The Essential Guide to Content Curation If you’re not reading content relevant to your industry, you run the risk of missing out on important conversations. You don’t want your customers […]

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