When people log on to Facebook, Twitter, Instagram, or another platform, they are immediately bombarded with enough content to make their head spin. With millions of tweets to read, comments to like, and live videos to stream, just viewing social media could be a full-time job! This, in a nutshell, is why simplicity is key.
People do not have time to try and decipher your message. They like clear-cut, concise ideas that are presented in the most convenient fashion possible. How can your brand adapt this simple philosophy?
Check out these 5 methods of keeping things simple with your online marketing.
1. Short, punchy sentences.
When you are writing social media content, take a step back and try to determine which words are absolutely necessary. Take out anything extra and while you’re at it, replace weak words with stronger ones. This will help your message get across in a reader-friendly fashion.
2. “Iconic” imagery.
A rule of thumb in the world of graphic design is “if your design can’t be recognized when it’s on a billboard and you’re speeding by a 70mph, then it’s not an effective design.” Simplicity is the answer for designers and as such, your visuals should be instantly recognizable as online viewers “speed scroll” through their news feeds.
3. Call to actions.
Don’t make your readers have to go very far to visit your website. Provide a link and most importantly, make sure it takes them to exactly where you want them to go, whether a homepage, landing page, contact form, etc.
4. Numbers and bullets.
Imagine this article without these ideas being broken down into numbered points. It would be just a blocky mess. Breaking down information, specifically blogs and social media articles help your reader to take easy, digestible bites and understand the overarching takeaways.
So, let’s not waste any more time. It’s simple. Get to work on social media marketing!
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